Search Engine Marketing is a collection of marketing methods used in conjunction to increase the ranking of your website in the search engine results pages. This process leads to more visitors to your website and more potential customers actively searching for your products and services. The most popular search engine marketing strategies include:
Organic Search Engine Optimisation - this method is used to improve rankings for relevant keywords in search results by improving a web site's structure, content, and relevant backlink count.
Pay Per Click Advertising - this method uses sponsored search engine listings, usually placed at the top or right of the search results page, to drive traffic to your web site. The advertiser bids on search terms, and the search engine ranks the ads based on a competitive auction as well as other various factors.
Organic Search Engine Optimisation:
Organic (or Natural) SEO is the process of making a website and its content highly relevant for both search engines and searchers.
Successful SEO will help your website gain top positions on Google , Yahoo and MSN. The majority of our clients found us on search engines. Check the positions on GOOGLE for child modelling cheshire after Model Child Ltd. asked us to use organic SEO on the website we created.
With nearly 10 years of experience in SEO we know what it takes to get a site to the top of the search results.
A few of the methods we use to optimise a website include:
Altering the structure of a website in a way that works well on the search engines - eg creating text links for navigation rather than using images.
Converting 'flash' text content to HTML, removing frames and splash pages etc.
Writing the text content in a way that works well for the search engines.
Obtaining 'backlinks' from other relevant websites - Google will treat a link like a vote.
What does it cost?
Our SEO prices start at £500.00. The cost of optimising your site depends on various factors.
A few of these include:
- How many keywords you want to rank highly for
- The amount of competition for your chosen keywords
- The complexity and structure of your website
Working on realistic targeted key phrases will give you better results and cost you less than trying to optimise for an impossible keyword - try a search on this Keyword Selector. The ideal keyphrase would be one that doesn't have too much competition, but is regularly searched for.
Pay Per Click Advertising:
When you advertise using pay-per-click services, your business appears in the search results on the UK's top sites, such as Google, Yahoo!, Wanadoo, MSN UK, and more.
You set the price you're willing to pay for each sales lead and pay only when your customers click through to your website. Independent research shows that advertisers receive the highest return on investment from pay-for-placement search when compared to other forms of advertising.
We can manage your pay-per-click ads for you to ensure you get the best results from your advertising campaign. You tell us the amount you want to spend per month, or per day, and we will set the campaign up so that once your daily budget has reached your ads will go on hold until the next day. This means there will be no unexpected costs.
Campaign management prices
Our charges for managing a campaign are 10% of your total monthly spend. The minimum monthly charge is £100.00 per month with no contract - you can cancel at any time.
If you are interested in having a website built or you would like more visitors to your website using search engine marketing please get in touch with us .